How to achieve On Page SEO 2017



10 WAYS OF ACHIEVING ON-PAGE SEO 2107

1. Find better keywords. 
Optimize for keywords that are closer to your niche and have fewer competitors. GoogleTrends and Google’s Keyword Tool in AdWords are free tools that should give you all the data you need.

2. Delete duplicate content.
Google Search Console will display any instances of duplicate content it finds on your site. Usually, these are the result of canonicity errors (not plagiarism), but you still need to correct this to keep your site in good standing.

3. Fix 404 errors.
These errors are like dead ends, and nobody likes dead ends. Again, refer to Google Search Console for help, and set up 301 redirects where necessary to close the gaps here.

4. Write a unique title tag for every page.
Every page should have a title tag, of under 70 characters, that describes the page, features the desired keyword and is unique from every other title tag on your website. For a more comprehensive guide on on-site optimization, see this article.

5. Write a compelling meta description for every page.
Every page should also have a meta description, under 160 characters, that more elaborately describes the page. The meta description probably doesn’t play much of a role in your actual page rankings, but it certainly affects click-through rates. There’s evidence that click-through rates affect rankings, though, so ensure that your meta descriptions are unique, concise and compelling.

6. Clean up your URL structure.
Your URLs should have a breadcrumbs trail and feature readable indicators of the content on the page, such as the page title. Avoid using numbers or random strings of text in your URLs.

7. Update your blog often.
More content, as long as it’s valuable to readers, is never a bad thing. Google recently released an algorithm update that seems to favor fresh content, so keeping your blog updated is more beneficial than ever before.

8. Include H1, H2, H3, etc. headers in your content.
Your content should be logically divided into subsections, with headlines and sub-heads. These need to be marked with html tags (H1, H2, H3, etc.) to help Google process and understand the intent and organization of your content.

9. Add internal links.
Linking together the relevant pages of your site is good for user experience, and helps Google better understand relationships between pages on your site. If your site is on Wordpress, there are plugins that can automatically help, such as SEO Auto links.

10. Optimize your images.
Your images should be optimized for SEO too, and that task is relatively simple -- title them appropriately, add descriptive alt tags and keep them in the proper format.


Noman Ramzan

Noman Ramzan is a Security Researcher, SEO Expert, Penetration tester, Blogger, Google AdSense publisher and Social media marketing and well functional Web Developer.

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