4 Most Important Ranking Factors, According to SEO Industry Studies

In the world of Search Engine Optimization, plenty have been changed. However certain principles remain unchanged.

A properly optimized site gets more and more traffic over time. Without these SEO techniques, users won’t be able to find your site, and all your hard work won't pay off.

In this guide, we will share the most useful SEO ranking factors you need to know. By the end of this guide, you will know how to have a well optimized site that brings traffic to your site.

Since SEO requirements are always changing, it can be hard to keep yourself updated with the latest techniques and developments. If you focus on these techniques alone, you’ll definitely drive more traffic to your blog and improve search rankings.

1. Content:

We’ve talked a lot about content in this guide because it’s one of the most important Google ranking factors. Now lets explore further what optimizing content actually means.


As we stated earlier that the web is built on links, so links are a crucial SEO ranking signal.

Linking other blogs is critical to growth, says Brian Clark, owner Copyblogger Media.

"The key to a robust link building campaign is to make content people crave, then to market that content relentlessly. When other industry authorities read and link to your content, Google will read your backlink’s matching anchor text and consider your content more relevant."

Linking"to your own content to other blogs and pages can help tie pages together for both Google and your visitors, making your page even more valuable. If you've got an authoritative page and link to a different page on your site, that helps visitors find the other page and passes on a number of that authority. That will also help that second page boost it's search engine ranking as well."

Learn further about Backlink Tips.

How to Optimize:

I recommend you use link auditing software to get a better picture of your link profile. Use this software to:

Monitor number of links your content has and also the quality of these links.
Reach out to high-quality partners for backlinks.
Eliminate spammy and low-quality links; disavow them if you can’t get them removed.

3. User Experience:

Noman Ramzan

Noman Ramzan is a Security Researcher, SEO Expert, Penetration tester, Blogger, Google AdSense publisher and Social media marketing and well functional Web Developer.

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